Full comparison
Compare growth packages
Starter £850 /mo | Grow £1,250 /mo | Advance £1,750 /mo | Custom Speak to sales | |
|---|---|---|---|---|
| Commercial | ||||
Monthly investment | £850 | £1,250 | £1,750 | Custom quote |
| Search coverage | ||||
Priority search keywords tracked Tracked portfolio; not a cap on all keywords considered in optimisation. | 35 | 75 | 125 | 150+ |
Keyword visibility monitoring | ||||
Treatment & service keyword tracking | ||||
Condition keyword tracking | ||||
Local keyword tracking | Multi-location | Multi-location | Multi-location | Multi-location |
Search opportunity identification | ||||
Search Console analysis | ||||
| Technical SEO | ||||
Technical SEO health monitoring | ||||
Indexation & crawlability monitoring | ||||
Broken links / redirects / canonical checks | ||||
Core Web Vitals monitoring | ||||
Schema / structured data | ||||
| On-page & organic optimisation | ||||
Priority page optimisation | ||||
Titles / metadata / headings | ||||
Internal linking optimisation | ||||
Content cannibalisation monitoring | ||||
Existing content refresh programme | ||||
| Local & multi-location SEO | ||||
Primary clinic / location optimisation | 1 location | Multi-location | Multi-location | Multi-location |
Google Business Profile optimisation | 1 location | Multi-location | Multi-location | Multi-location |
Local landing-page optimisation | ||||
Local authority / citation recommendations | Recommendations | Implementation | Implementation | Implementation |
| AI search / GEO | ||||
Priority AI prompts tracked Agreed patient questions/prompts across supported AI discovery platforms. | 25 | 50 | 100 | 150+ |
AI visibility tracking | ||||
Brand mention monitoring | ||||
AI recommendation monitoring | ||||
AI competitor tracking | ||||
AI share-of-voice analysis | ||||
AI citation / source intelligence | ||||
AI visibility consultancy | ||||
Active AI / GEO optimisation | ||||
| Content & authority | ||||
Strategic content assets / month May include new pages, major rewrites, refreshes, guides, location content or AI/GEO optimisation. | 3 | 5 | 8 | Custom |
Content opportunity research | ||||
Competitor content-gap analysis | ||||
Patient-question research | ||||
Treatment / condition topic planning | ||||
Content decay / refresh monitoring | ||||
Healthcare E-E-A-T review | ||||
| Conversion & patient journey tracking | ||||
Landing-page conversion review | ||||
Booking / enquiry journey review | ||||
CRM setup & patient tracking | ||||
Conversion optimisation | Recommendations | Recommendations | Implementation | Implementation |
| Website support | ||||
Ongoing website maintenance Defined monthly allowance; major development, redesigns and integrations scoped separately. | ||||
SEO implementation support | Recommendations | Implementation | Implementation | Implementation |
Tracking implementation support | ||||
| Paid media | ||||
Paid media strategy | ||||
Paid media management support Advertising spend excluded. Full hands-on management should have agreed platform/account scope. | Up to 1 platform | Multiple | ||
| Intelligence, reporting & strategy | ||||
Monthly performance reporting | ||||
Organic visibility reporting | ||||
AI visibility reporting | ||||
Monthly strategy session | ||||
| Ascend growth intelligence | ||||
ASCEND access Serendipity's growth intelligence layer combining search, AI visibility, competitor and opportunity data. | Full | Full | ||
Search visibility dashboard | ||||
AI visibility dashboard | ||||
Competitor benchmarking | ||||
Keyword & prompt tracking views | ||||