Starter
£850/mo
For clinics that need stronger visibility around their treatments, clinicians and locations.
- Google Business Profile management
- Local SEO
- AI/GEO optimisation
- Website audit
- On-site content strategy
- Treatment & content strategy
Patient acquisition for mental health clinics
Help patients find your clinic
When people search for mental health support, we help make sure they can find your clinic and the services you provide - whether they're searching on Google, looking locally or turning to AI platforms.
From improving your search visibility to understanding what happens after someone finds you, we help turn that visibility into enquiries and appointments.
Mental health results3.4× more enquiries · +60% confirmed bookings
Trusted by 40+ healthcare practicesLondon-based team100% healthcare focused
Qualified patient enquiriesBooked appointmentsClinical capacityPatient acquisitionGoogle visibilityAI visibilityPatient trackingMarketing attributionQualified patient enquiriesBooked appointmentsClinical capacityPatient acquisitionGoogle visibilityAI visibilityPatient trackingMarketing attributionQualified patient enquiriesBooked appointmentsClinical capacityPatient acquisitionGoogle visibilityAI visibilityPatient trackingMarketing attribution
Trusted by mental health and healthcare brands
The real growth problem
More enquiries aren't always the answer
For mental health clinics, growth starts with being visible to people who are looking for the services you provide.
If your clinic isn't appearing in the searches that matter, people may never discover you. And even when they do, the journey from finding your clinic to making an enquiry or booking needs to be clear and straightforward.
Growth can also become difficult to understand when appointment capacity goes unused, referrals are unpredictable or you can't see which marketing activity is actually leading to bookings.
Clinical capacity
Great clinicians.Empty appointment slots?
You have experienced clinicians and capacity to grow, but patient demand isn't consistently reaching the services that need it.
Available ≠ booked
Patient fit
Plenty of leads.Not enough patients?
More enquiries mean little when they're unsuitable for the treatment, clinician, location or price point.
Attribution
Which marketing actually creates patients?
Clicks and form submissions aren't the end goal. You need to know what turns into qualified enquiries and booked appointments.
Clicks → enquiries → bookings → patients
Predictable growth
What happens when referrals slow down?
Referrals are valuable, but clinic growth shouldn't depend entirely on an unpredictable referral pipeline.
Build predictable demand
Patient demand
Patients are searching.Who are they finding?
Your prospective patients are researching treatments across Google, local search and increasingly AI platforms.
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What actually matters
We don't optimise for leads.We optimise for patients.
Patient acquisition should connect marketing activity to qualified enquiries, appointments and real clinic growth.
Booked patients > leads
The Serendipity approach
We build the system between patient demand and booked appointments.
Search · Paid media · AI visibility · Conversion · Patient tracking
Mental health results
From enquiries to booked appointments.
3.4×
more enquiries
+60%
confirmed bookings
Client
The Fitzrovia Psychology Clinic
We helped The Fitzrovia Psychology Clinic build a more effective patient acquisition system, increasing enquiries by 3.4× and contributing to a 60% uplift in confirmed bookings.
01
Capture demand
Improved visibility around the treatments prospective patients were actively searching for.
02
Convert more patients
Improved the journey from treatment research through to enquiry.
03
Measure what matters
Connected acquisition activity more closely to the outcomes that mattered to the clinic.
“Working with Serendipity has genuinely transformed our business. From the very beginning, they took the time to truly understand not only our business and our goals, but also our clients and what matters most to them.”
Want to understand the opportunity for your clinic?
Get an audit of your patient acquisition system and see where your clinic can grow.
The patient acquisition system
From patient search to booked appointment.
We connect visibility, conversion and tracking into one acquisition system - so your clinic can attract the right patients and understand what actually drives growth.
01Get found
Capture existing patient demand.
Patients are already searching for treatments, clinicians and clinics. We make sure your practice is visible when and where that demand exists.
- Google Search
- Local Search
- Paid Search
- AI Search
02Convert
Turn interest into the right enquiries.
Getting found is only useful if prospective patients understand your treatment, trust your clinic and take the next step.
- Treatment pages
- Landing pages
- Messaging
- UX
- Conversion optimisation
03Measure
Connect marketing to booked appointments.
Go beyond clicks and form submissions. Understand which acquisition activity results in qualified enquiries and actual appointments.
- Enquiries
- Qualified enquiries
- Bookings
- Patients
04Optimise capacity
Grow where your clinic needs it.
Use acquisition data to prioritise the clinicians, treatments and locations where you have capacity to grow.
- Clinicians
- Treatments
- Locations
- Available capacity
Marketing shouldn’t just create more activity.
It should help fill your clinic intelligently.
Patient discovery is changingWhen patients ask Google or AI
When patients ask Google or AI
where to get treatment, does your clinic appear?
Patients increasingly research treatments and providers across traditional search and AI platforms. We help your clinic become visible wherever prospective patients are looking for answers, treatments and trusted providers.
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What are the best private mental health clinics in London?
Google SearchGoogle AIChatGPTGeminiPerplexity
Check your clinic's visibilityIncluded in your Patient Acquisition Audit.
100% healthcare focusedPrivacy-first measurementNo patient data required for your visibility audit
Healthcare brands we've helped grow
Turning visibility into booked patients
The Fitzrovia Clinic - 3.4x increase in enquiries, driving a 60% uplift in confirmed bookings in 6 months.
Driving category leadership for eating disorder treatments
156% increase in enquiry submissions in 12 months and category leader for eating disorder treatments.
Building a community-focused health club
Richmond Hill Gym - 42% increase in new memberships in one quarter.
Turning local reputation into national recognition
The Ayurvedic Clinic - 210% increase in new patient enquiries in 12 months.
Turning smile consultations into booked appointments
Mouth Dental - 68% increase in online consultation bookings across Canary Wharf and Nine Elms.
Turning searches into enrolled students
Ayurveda Institute - 3x increase in course applications year-on-year.
Pricing
Patient growth plans, built to scale with your clinic.
Flexible monthly support for private mental health clinics — from getting found to building a measurable patient acquisition system.
Not sure which plan fits? Start with a Patient Acquisition Audit and we’ll recommend the right level of support.
Grow
£1,250/mo
For clinics ready to generate more qualified patient enquiries across search, paid and AI discovery.
- Included bonusAI/GEO website optimisation upgrade
- Everything in Starter
- Paid or social ads support
- Landing page optimisation
- Conversion tracking
- AI/GEO website improvements
Advance
£1,750/mo
For established clinics that want acquisition, conversion and ongoing optimisation working together.
- Everything in Grow
- Paid media support
- Social advertising support
- Conversion optimisation
- Ongoing website optimisation
- Patient enquiry tracking
- Monthly growth strategy
Client TestimonialsRecognised,
Recognised,
Respected, Recommended
“Genuinely transformed our business”
Working with Serendipity has genuinely transformed our business. From the very beginning, they took the time to truly understand not only our business and our goals, but also our clients and what matters most to them.
Dr Lucy Viney
Clinical Psychologist & Co-Founder
“The attention to detail and the responsiveness”
It is a absolute pleasure to work with Serendipity. The attention to detail and the responsiveness from the start has been a great. Thank you for all the hard work, long hours and creativity you have put into making Ayurveda institute a success. We appreciate all your efforts and we'll be sure to recommend Serendipity to future colleagues and clients alike.
Ajantha Kaza
Director
“Thoughtful, Reliable, and Impactful”
Serendipity challenges ideas with humility, acts on feedback quickly, and shows a clear understanding of our brand values. Their organised, reliable approach has consistently exceeded expectations and delivered real impact.
James Mundy
Director
“Full digital transformation”
Serendipity carried out a full digital transformation and focused catered to both our short-term and long-term objectives. This enabled us to acquire new patients efficiently and gain valuable local specific insights and drive higher confirmed bookings.
Dr Helen Ngo
Founder
“Category leader for eating disorder treatments”
We saw significant uplifts in keyword rankings and organic traffic. Their expertise across SEO, content and paid have helped us gain visibility, uplift in conversions and be the category leader across our key services and locations.
Mini Jones
Clinic Lead
“Commitment, expertise and trust”
For over 10 years, Serendipity has been our trusted marketing and branding partner. Their strategic, data-driven approach gives us the insights we need to measure ROI, make informed decisions, and invest our marketing budget where it delivers the greatest commercial impact.
Dr Deepika Rodrigo
Founder
Get your Patient Acquisition Audit
Tell us a little about your clinic and we will be in touch to book your 30-minute strategy call.
- 30-minute strategy call
- Tailored to your healthcare practice